Archive | March 2014

Magic body control, Mercedes

I have shared enough commercials about cars already, but this one is so funny!! =D

Slimming doesn’t have to be boring

The idea is novel, creative, interactive and to the point. It is basically brilliant.

Coca-Cola a smile of hope :)

It is such an inspiring and motivating commercial, not to mention the catchy song and the fact that its sung by kids makes it seem more true and touching. Thats definitely a great example of a good and efficient advertisement.

This one too is one of my favorites.

Definitely a major factor that catches the attention of the person watching the commercial is the catchy song. After the commercial was shown on TV the song went viral, people made it their ringtone and listened to it everywhere. Using the famous band Cairokee and singer Aida El Ayubi of course also greatly contributed to the rising popularity of the song. The entire commercial is rather long, which is why they showed only parts of it when they aired it on TV not all at once. But despite the length it still remains appealing. The song is joyful and engaging and the commercial has a positive atmosphere, which makes the viewer not want to change the channel anyway. Furthermore, the simple design of the commercial, having each action accompanied by a small phrase of what this person does, makes the viewer able to understand the message right away and follow through easily.

The whole idea of the commercial itself of initiating the chain reaction, making someone else smile who in return will also make another person smile until each one experiences their share of joy in life is very appealing. All of this, the ad suggests, can be initiated through a very simple action of yours.

It further speaks to people’s humanity and inner goodness. Encouraging them to make a stranger happy has a weirdly satisfying and rewarding connotation to it. Seeing the big smiles on the children’s faces when they receive a balloon or a picture of themselves attracts the viewer and makes him or her empathize. The attractiveness of this idea is further enhanced through indicating the ‘craziness’ of such ideas.

Also, the ideas themselves used by the participants of this commercial to make the people around happy are very creative. Unconventional initiatives to sparking joy in other people’s lives were shown and promoted, such as randomly distributing balloons, building a big swing, doing trips with elderly, hugging people with a big smiley face on your head, cleaning the museum, etc. The commercial depicts means, in which one can serve the community, raise awareness, make people happy and engage playful children all with a very simple and easily applicable ideas. All actions revolved around the concept of ‘if it means to be crazy to make a stranger happy, then be crazy’. It encourages people to get out of their comfort zone and explore the beauty of giving and sharing happiness with the people around you through crazy little actions.

The entire commercial in the end brings across the major message of the brand Coca-Cola being correlated to joy. They did so in a very clever manner, without even explicitly mentioning the brand’s name throughout the commercial and the song. However they created a general atmosphere of happiness, reciprocal empathy and caring which ultimately revolved around the core message and feeling that they wanted to bring across to their audience.

As this commercial in particular is probably more targeting youth, they also used people from that same age group to be the ones initiating the ‘crazy’ ideas. Hence, the general atmosphere of the commercial seems appealing, the song is catchy and the ideas themselves that were depicted are creative and engage the viewer.

Honda “Hands”

Sky is the limit when it comes to creativity, at least that is what this video suggests I guess.

Communicate without talking

I love about this commercial that it relates so much to us as Egyptian and I just love watching as I can relate to almost every single sign or gesture that is mentioned in the video. What they even offer makes it even nicer and more appealing to me. They are just trying to offer one more way (tool) for the Egyptians to express themselves other than gestures, which they find brilliant and that it differentiates us from other nations!

“The Station”

Too many car ads I know but I just love them! Suspense was obviously there theme in this commercial. What i like the most about this one is that it emphasizes about a very specific aspect/option in the car, and thats key point for the marketing campaign. I think that it is also directly related to their audience or customers, most of us know how expensive is gasoline abroad, so i guess that a car like this running on diesel would be more than an enough reason to favor a car on the other.

Invisible Car Campaign?!!

Totally out of the box and definitely attracted huge amount of people, come on who wouldn’t be interested in the first real INVISIBLE car!

One of my most favorite commercials ever!!

Watch it as many times as you want and try to guess what might it be for, I doubt you will get it right though. However, after you find out it would make so much sense!! Enjoooy

BMW 3 Series commercial

Most of married guys would relate i guess! 😀